The back pockets on our jeans feature an embroidered map of the west Wales coast (men's jeans) and river Towy estuary (women's jeans). 

This quiet corner is where we live and work. North, east, south and west, from The Gower to Tenby, it's the place we love to explore by bike, on foot, by surfboard, skateboard, kayak and campervan. It's natural beauty is what inspires our product design, it provides a unique, ever-changing colour palette to choose from.

This map represents where we are and who we are; proudly Welsh.(It's also useful if you’re lost in Llansteffan with no phone signal.)