Designed by nature

Merino wool is the perfect example of brilliant design by nature. Merino sheep live on mountains where the climate fluctuates from icy cold during the winter to searing heat in summer. Because of these extremes in climate, they have evolved a remarkable wool, capable of regulating their body temperature in all seasons.

How does Merino work?

When you are cold it will keep you warm. Then, as you warm up, its quick-wicking properties draw moisture away from your skin and out into the atmosphere, so you’ll stay comfortable. On top of that, there’s no stink, no itch, no creasing, it’s easily washable, it’s sustainable, biodegradable and 100% natural.

What’s it good for?

Merino is our go-to fabric for running, cycling, hiking, climbing and everything in-between. Whether you’re up a mountain or just nipping to the shops, Merino will keep you comfortable, summer or winter.

It works great as part of layering system; add a mid layer or a vest when it’s really cold or stick a base layer on under your jacket for easy low bulk insulation. Our Merino layers are available in various weights so you can be comfortable all year round.

Wear it more, wash it less

Thanks to Merino fibre’s irregular surface pattern, smelly bacteria find it difficult to stick to, giving the wool natural antibacterial properties.
In tests people have worn our Merino for up to 90 days in a row without starting to smell.

And that’s really good for the environment. Especially the one within 2ft of you.


All howies Merino wool comes from non-mulesed sheep. Mulesing is a technique some sheep farmers use that involves removal of the skin around the buttocks of the animal to avoid flystrike; a cruel process that is painful for the sheep and the reason we will only ever use non-mulesed wool for our base layers and underwear.