We started howies with the intention of doing things in a lower impact way. That doesn’t make us perfect, because we know that everything we do has some impact. But it shouldn’t stop us from trying to lessen it.
And as long as we are honest with ourselves and our customers and keep trying to do stuff in a low impact way, then we are being true to our word.
But where we are right now isn’t where we want to be.
We have restless minds. We are not content. Nor will we ever be. We will always look for better ways. We can always do better. It’s going to be centimetre by centimetre, inch by inch.
But they will all add up in the end.